How effective is your marketing plan in generating leads for your business?
What digital marketing trends are most effective to attract your target audience?
Which free publicity strategies will get you the biggest bang for your buck?
What prospecting methods work best to score meetings with decision makers?
How much time do you spend with people who don’t buy or buy from someone else?
If you’re in business, you’re in sales. And chances are, you’re sifting through leads (good and bad), promoting a website that tells your story, and have a social media presence at least on LinkedIn®. You might even have a Facebook business page, that you pay attention to now and then. How many qualified leads and ideal prospects have these platforms produced for you?
The more time you spend trying to develop leads, the less time you have to be in front of prospects closing deals.
In this two-part workshop with marketing and sales experts, you'll learn how to:
Translate your industry knowledge into content that will attract your target audience Help prospects and customers find you through content marketing
Create your own media channels and utilize social media platforms to drive traffic
Turn your website into your hardest working sales team member
Know what to track and how to use the data
Evaluate your time, internal talent abilities and constraints: is outsourcing a viable option?
Integrate these new programs and technologies with your current marketing
Qualify the leads funneled to you without wasting time on tire kickers